Who What and How

Chris Pak

Seasoned UX/CX professional

I'm a UX professional with over 16+ years of experience in the digital space specializing in e-commerce. My passion is solving problems and that is User Experience at its core. It's always a special thrill when i'm presented with a problem and the process of unraveling, understanding and finding solutions and then transforming them into something beautiful is very satisfying. I delight in creating Experiences that combines simplicity, empathy of users, and the needs of the business.

Over my career, i have worked on high profile projects for clients in the greater Seattle area such as Microsoft, AT&T, Tommy Bahama, Zumiez, Boeing and others. I've also worn many hats as an UI/UX professional; Informational architect, Project Manager, User Interface Designer, User Tester, Visual Designer, Customer Experience Expert, Prototyper and all other areas of Web Design.

I've led and collaborated with Executives, Directors, Business owners, Product managers, Designers, Developers, Merchants, Seo and others to help provide solutions for their needs.


what i do


Casting a vision of UX with the people you work with is very important along with understanding the business needs. I have a track record of doing both.


I specialize in UX for Ecommerce. With over 12+ years of ecommerce experience, I understand the needs of customers in the new world of omni-channel retail.


UX is the glue that holds all aspects of ecommerce together. I am proficient in IA, Prototyping, User Testing, UI & ID, Wireframing and many other areas of UX.


I love designing for small screens whether it is a responsive website or an app, I delight in creating simple experiences for this dominant medium.




Here's a sampling of my work


my process

my process

A Lean and flexible approach to UX

I subscribe to the Lean UX process with a dash of flexibility in the lifecycle of UX. As a result, this produces rapid, iterative stages along with being collaborative with multiple teams including stake owners, pm's, analysts, designers and developers. Getting input from every member and transparency is the key to having a successful process in UX.

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Places I worked

I worked with Chris when I was the product manager at Zumiez. Chris is a consummate professional and true partner. He was collaborative, a great decision-maker and negotiated fairly during difficult scenarios. His design esthetic is clean and leans on user experience best practices. He balances the role of designer and UX brilliantly when both roles are combined. I miss working with Chris and would highly recommend him.


Senior Technical Project Manager

As the lead man for all things design, web, and publications Chris completes all projects with a great vision and understanding for each project piece.



I have had the privilege of working with Chris for 3 years. He is a very talented UX/Visual designer that can solve any problem quickly and effectively. He is a pleasure to work with and always will go the extra mile to help out. I would work again with Chris in a heartbeat.

Brent Vitolins

Creative Director




or Let's Meet Up

For inquiries, please use the form to the right.

Fife, WA

253 232 9331

My LinkedIn Profile